NIKE X GATORADE MAGIC Rich Paul Pulls Out The Whiteboard And Schools Max Kellerman On How Nike And Gatorade Created The Jordan Empire
https://hw-videos.worldstarhiphop.com/u/vid/2026/01/SLMK7CFn9NZ0.mp4 Rich Paul recently sat down with Max Kellerman and delivered a masterclass on how branding, timing, and culture all collided to turn Michael Jordan into more than just a basketball legend — he became a global icon. Paul explained that Nike and Gatorade didn’t just sponsor Jordan, they built mythology around him at the…