$975M AI DEAL Khaby Lame Sells His Whole Brand For $975 Million To Create An AI Digital Twin To Do His Job!

Khaby Lame’s story just took another unreal turn. The most-followed creator on TikTok has reportedly sold his brand management company in a jaw-dropping $975 million deal, cementing his place not just as a viral star, but as a serious power player in the creator economy. The agreement is especially wild because it gives the buyer the rights to create an AI digital twin of Khaby — one that can use his face, voice, and those iconic, wordless reactions that made him famous around the world.

That means Khaby’s signature eye rolls, hand gestures, and silent humor could now live on in global content without him physically being there, opening the door to 24/7 campaigns, international markets, and entirely new forms of media. It’s a glimpse into the future of fame, where a creator’s likeness can be scaled infinitely through AI, turning personal branding into a technology-driven asset.

What makes the moment even crazier is how fast everything changed for him. Just a few years ago, in 2020, Khaby was fired from his factory job and found himself stuck at home with no clear plan. Instead of folding, he picked up his phone, started posting simple, relatable videos, and let authenticity do the work. No fancy edits. No talking. Just universal humor that crossed language and cultural barriers.

Now, the same man who was unemployed not long ago is closing in on a billion-dollar deal and shaping how creators monetize their identity in the AI era. From getting laid off to becoming a global brand with a digital twin, Khaby Lame’s rise is proof that timing, originality, and understanding the internet can completely rewrite a life.